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        <title>Marcos Aguiar： 7 tools for building a business people trust ｜ TED</title>
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        <description>Why do we trust some companies and not others? Using real-world examples, digital trust advisor Marcos Aguiar decodes this make-or-break quality -- and offers seven tools to help leaders design a foundation of trust into their business ecosystems in order to achieve long-term success. Author: TED</description>
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