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        <title>Can science win the world cup？ ｜ The Royal Society</title>
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        <description>In this special live edition of New Scientist’s award-winning podcast, host Rowan Hooper is joined by very special guests to delve into the question of how advances in medicine, data and sports science are giving modern football teams a cutting edge on their rivals and might prove the difference between lifting this summer’s World Cup and collecting a runner up medal. Dr Charlotte Cowie – Chief Medical Officer, British Olympic Association, and previously CMO for the FA from 2016 – 2026, overseeing medical teams accompanying senior men’s and women’s teams at tournaments including World Cups and European Championships Dr Ian Graham – Founder of sports advisory business Ludonautics, Director of Research at Liverpool FC from 2012 - 2023, and author of How to Win the Premier League (2025) Professor Holly Bridge – Professor of Neuroscience at the Oxford Centre for Integrative Neuroimaging. She is part of the Centre’s Football on the Brain team currently exploring the connections between neuroscience and football.</description>
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